Podcast: Rockford Casino president on This Week in the Stateline

January 20, 2022

Geno Iafrate, president of Hard Rock's Rockford Casino, joins Steve Summers on This Week in the Stateline to discuss the casino's first two months in operation.

“The marketing and the excitement around an opening was, I guess, somewhat muted just because we didn’t have a whole lot of lead time to let everybody know ‘hey we’re opening,’" Iafrate said in the interview. "I think we had 12 hours from final approval to actually opening the doors.”

Hear more about what's inside A Hard Rock Opening Act at 610 N. Bell School Road, why Hard Rock staff doesn't like to refer to it as temporary and how plans for the permanent resort are taking shape in the full interview below:

 

 

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