Rockford radio station b103 came home with a big win while attending the Illinois Broadcasters Association Silver Dome awards on Oct. 24 in Bloomington.
B103 came out on top in the Best Radio Station Self-promotion category. The station submitted material from its on-air contest “Taylor’d Keyword of the Day.” The listener who was engaged throughout the week and entered the highest number of keywords online scored a pair of tickets to a much-anticipated Taylor Swift show at Soldier Field in Chicago in June.
Lisa Tyler, b103 brand manager, accepted the award on behalf of the station and commented, “We were so honored to win. The b103 team wanted to make the contest unique and fun and wanted to make sure a true ‘Swiftie’ came away the winner, and that’s what happened.”
Named after the iconic dome on the Illinois State Capitol, the Silver Dome Awards recognize the “Best of the Best” in Illinois broadcasting. Entries are judged by markets by out-of-state professional broadcasters in similar size markets.