October 2, 2023

FacebookTwitter
  • News
    • Arts & Culture
    • Local
    • Positive & Inspiring
    • In depth
  • Things to Do
    • Entertainment
    • Music/Concerts
    • You Gotta Try This/restaurants
    • Charity Events
    • Eat & Drink
    • Sports events
    • Stateline Scoop
  • Business
    • Business/development
    • Real estate
    • Restaurants
    • Jobs/employment
  • Sports
    • Local sports
    • NIC-10
    • Football Sunday
  • Listen
    • Podcasts
    • This Week in the Stateline Podcast
  • Support Us
  • Contact Us
    • Submit an Event
    • Advertising & Marketing for Business
    • Newsletter Sign Up
    • Careers and Beers presented by Plumbers & Pipefitters Local 23
  • search
MENU
  • News
    • Arts & Culture
    • Local
    • Positive & Inspiring
    • In depth
  • Things to Do
    • Entertainment
    • Music/Concerts
    • You Gotta Try This/restaurants
    • Charity Events
    • Eat & Drink
    • Sports events
    • Stateline Scoop
  • Business
    • Business/development
    • Real estate
    • Restaurants
    • Jobs/employment
  • Sports
    • Local sports
    • NIC-10
    • Football Sunday
  • Listen
    • Podcasts
    • This Week in the Stateline Podcast
  • Support Us
  • Contact Us
    • Submit an Event
    • Advertising & Marketing for Business
    • Newsletter Sign Up
    • Careers and Beers presented by Plumbers & Pipefitters Local 23
  • search

SwedishAmerican Hospital to change name to reflect UW Health merger

September 9, 2021 at 12:24 pm Updated: September 10th, 2021 at 12:58 pm Kevin Haas
  • 815BLOG
  • Business
  • Business/development
  • Local
  • News
  • Rockford
  • Top Stories
  • Trending
  • Tweet
  • Share
  • Reddit
  • +1
  • Pocket
  • LinkedIn
SwedishAmerican Hospital, a division of UW Health, is changing its name to UW Health. The main hospital campus will keep part of the SwedishAmerican name and be known as UW Health SwedishAmerican Hospital. (Photo by Kevin Haas/Rock River Current)
By Kevin Haas
Rock River Current

ROCKFORD — SwedishAmerican Hospital has changed its name to better reflect the merger it made with UW Health more than six years ago.

The decision announced Thursday was the culmination of years of planning and a unanimous decision by the hospital’s local board of directors, said Jeff Kaney, chairman of the board.

The new name, UW Health, is effective immediately and will eventually appear on all the hospital’s area clinics and the regional cancer center on North Bell School Road. The main hospital campus will keep part of its legacy name and be known as UW Health SwedishAmerican Hospital.

Keeping part of the legacy name on the main campus was a decision based on both data from surveys and emotion, Kaney said.

“It leaves a little bit of lingering roots in our community. Over 100 years in our community is quite a legacy,” he said.

The name change reflects the positive changes the health system has put in place since its merger with UW Health and the increased level of care, Kaney said. Since the merger, fewer patients have to travel to Madison, Wisconsin, for services or expertise not previously available here, he said.

“We’re a different health system than we were before. Our capabilities have grown so incredibly much. Our systems have become more robust,” Kaney said. “We’re getting world-class care here because of our merger with UW Health. That is on a path to become more and more robust, more and more improved as time goes on.”

The name change does not affect patients or SwedishAmerican’s roughly 3,700-plus employees.

SwedishAmerican announced plans to merge with UW Health in Madison, Wisconsin, in April 2014. The merger took effect in January 2015.

Several new specialty and academic relationships have already been formed in areas such as pediatrics, cardiology and cancer services, and UW Health anticipates these clinical integration efforts will continue to grow, the company said.

“Unifying our brand is about more than a name,” Dr. Alan Kaplan, CEO of UW Health, said in a news release. “It’s about bringing our people, assets, and expertise together to expand the remarkable care available to the people of northern Illinois and throughout our system of care.”

The name change will happen in phases. New signs with the red-and-blue UW Health moniker replacing Swedes’ purple logos and other rebranding efforts are expected to be completed over the course of the next year.

This article is by Kevin Haas. Email him at khaas@rockrivercurrent.com or follow him on Twitter @KevinMHaas.

Previous Story
Farmer’s Almanac is predicting long, cold winter but WREX Meteorologist Justin Ballard tells us otherwise
Next Story
Have fun in the Rockford area this weekend with these activities

Facebook

Rock River Current

Twitter

Tweets by RRCurrent

Rock River Current

"Stay Current. Business. Culture. Events. Lifestyle."

Info

  • ADVERTISING & MARKETING FOR BUSINESS
  • CONTEST RULES
  • PRIVACY PAGE
  • WEEKLY EMAIL SIGN UP
  • EEO

Trending

top-stories-september

Development plans, new Rockford restaurants dominate last month's most-read stor...

collins-rockford-solar-farm-3

Collins Aerospace to install 6.5-acre solar farm at Rockford facility

Social

Facebook Facebook Twitter Twitter
© 2023 Rock River Current Powered by OneCMS™ | Served by InterTech Media LLC
Are you still listening?
64403679
CCBot/2.0 (https://commoncrawl.org/faq/)
883822bfc758c58cd5d83190442b6d28c10fef8c
1
Loading...