S’mores Collectibles and Vintage closes downtown Rockford storefront, plans inventory sale
By Kevin Haas
Rock River Current
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ROCKFORD — A locally owned small business that specializes in nostalgic collectibles, retro toys and other vintage goods has closed its downtown storefront.
S’Mores Collectibles & Vintage, 328 E. State St., will have one more sale before its lease is up at the end of August. The shop had been in business since October 2023.
“I’ve met a lot of cool people downtown and have had a lot of repeat customers,” owner Ethan Lundquist told the Rock River Current. “I love downtown Rockford and I wish I could continue being there, but financially it doesn’t make any sense for me.”
S’Mores plans to have a three-day inventory sale starting on Aug. 15, when it will sell its merchandise starting at 50% off. That will happen from 9 a.m. to 4 p.m. Friday, Aug. 15, Saturday, Aug. 16 and Sunday, Aug. 17. The sale will go from 50% off Friday to 60% Saturday and 70% on Sunday, which will be the last day selling from the storefront.
The store offers a variety of toys and clothing that spark nostalgia for anyone who grew up in the 1990s. Its collection ranges from ’90s-era toys to video games, VHS tapes, Pokemon cards, manga and anime, WWE action figures, sports memorabilia, jerseys and some vintage clothing.
It’s located between the The Scrap Jar and SRM Prints in downtown.
There are other places to shop for S’Mores goods outside of the downtown storefront. Lundquist recently opened a second booth at Hidden Treasures antique mall, 6329 N. Second St. in Loves Park. He’s also in talks with another vintage seller to set up a display case for Pokemon and sports cards. Lundquist said he also plans to sell at local markets in the future.
“I’m still doing what I can to get cool stuff to the people. It’s still fun and I still enjoy it,” he said. “It’s still going to be part of who I am and what I do forever.”
This article is by Kevin Haas. Email him at khaas@rockrivercurrent.com or follow him on X at @KevinMHaas or Instagram @thekevinhaas and Threads @thekevinhaas
