By Kevin Haas
Rock River Current
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BELOIT, Wis. — Bath & Body Fusion has expanded across the state line, opening a Beloit storefront after about a decade in downtown Rockford.
The luxury handmade skincare and bath products business opened Thursday at 430 E. Grand Ave., suite 104.
Owner Jennifer Ralston launched her business from her grandmother’s kitchen before gaining popularity selling her products from a small booth at Rockford City Market. She opened her first brick-and-mortar location inside Stewart Square in downtown Rockford in 2013 after about two years as a market vendor. She later moved to a storefront at 324 E. State St. in downtown Rockford.
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Her new place will offer a modern apothecary and creative space where people can come together to inspire, uplift and create. Bath & Body Fusion will also showcase its full line of luxury skincare products, including its face and body collection, product refill station, custom blended perfumes and colognes, bath bombs, shower steamers and more.
“We believe in handcrafting luxurious bath and body products, bursting with natural ingredients to help enhance your skin’s health,” Ralston said in a news release. “We feel everyone should be able to afford high quality spa treatments in the comfort of their own home. That’s why we are committed to building brand loyalty through exceptional personalized customer service, and high quality bath and body products.”
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Fast facts | Bath & Body Fusion new location
Where: 430 E. Grand Ave., suite, 104, Beloit, Wisconsin
Grand opening hours: 11 a.m. to 8 p.m. Thursday through Saturday and Sunday 11 a.m. to 6 p.m.
On the web: bathandbodyfusion.com